• Problems

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What does Keyword mean?

A keyword, in the context of search engine optimization, is a particular word or phrase that describes the contents of a Web page. Keywords are intended to act as shortcuts that sum up an entire page. Keywords form part of a Web page’s metadata and help search engines match a page to with an appropriate search query.

Keyword seo optimization

Type of Keywords

Type of keywords by length

Board Keywords:

It contains 1 word or maximum 2 words.It  is a general type of keyword. The more generic keyword ,
the more will be the competition.Examples:website,Html,food,mobile,online business

long-tail Keywords:

It contains generally 3 or more words .They are highly specific and have low competition levels.They are highly important for your website.Examples:make own website freely

Medium:

It contains 2-3 words . They are more specific than board type keyword and less specific than long-Tail keyword.Their search volume differ from low to high and so does competition level.Examples:Html5 tutorials,goat meat e.t.c

Type of keywords by Content

Branded Keywords:

Any keyword phrase including your company name or website exact or partial URL . They can also contain additional content such info with company name or website name . Examples:name of website.

Product Keywords:

Key phrases referring to a specific product or services .It can also include Branded Keywords.Examples:adidas shoes for man etc

Localized Keywords:

Keywords referring to the specific services for location ( state , city , district ,street..)Examples:chinese food in nepal pokahara

How to choose keywords

Step-One:Think of your Navigation Structure

Step-Two:Enlisting keywords:-

list all the possible keywords for each page of your navigational system .Be board and include every possible keyword that are relevant to your website or service

Step-Three:Extending your List:-

Use Keyword research service and add more keywords to your list . You can also use suggested search .

Step-Four:First Filter of your List:-

Do research of your listed keywords in Google Keyword e.t.c . And select those keywords that are

Relevant to your website and content

Have medium to high Search volume

Have low to medium competition level

Step-Five:Second Filter of your List:-

This is your's second filter . Here we again search for those keywords that passes above filter , We search for each term in google and avoid those are targeted by Education website(.edu) , Governmental website(.gov) and highly established website like wikipedia e.t.c
Step-Six:Final Filter of your List:-In this step we use 1-3 best keywords from above list and thematically relate terms through out your website